The Explosive Power of Social Media

Promotional Tips

The power of this Social Media is downright scary. My comparison to ballistics is very apt; this is like dealing with high explosives. One ought to be very careful but no need to be scared. As it is with weapons training you just need to find a few good instructors. One that is well worth listening to is Jo-Anne Vandermeulen, she not only teachers one the skill, gently, I might add, but gives encouragement along the way. With her kind permission I have copied a particularly pertinent article she has written. It is this man’s opinion that you follow more of her articles, the links are supplied below. :}

Marketing Using the Social Media

In 2010, how will you perceive the social media?

If you’re new to blogging and involving yourself in the social media sites like Facebook and Twitter, you do have a choice on how to handle this new form or tool of marketing. Your choice breaks down to your reactions to technology. You can either run-away in fear, pretend it doesn’t exist, or just grab the bull by the horns and hold on tight.

You can jump on this new fast craft and *conquer all obstacles*. All it takes is a change of attitude. Perception is HUGE.  Isn’t it time to see the glass ½ full rather than ½ empty?

Let’s make 2010, the year of opportunity! A year to market you and your books.

You’re a newbie? Don’t worry. There are a lot of us out here who were exactly where you are today or have been recently been there. We can relate. We remember what it was like to start our first blog, to make our first 140 character twitter announcement, and to create our first profile on Facebook.

Like writing, begin with the rough draft. Don’t worry about your punctuation. If you forget to fill out all the blanks in your social media profile or ½ your message gets cut-off when twittering, there are reminders and second chances. Your second draft will be a lot better than the first. Whenever I’m scared, I ask myself: What’s the worse that can happen? AND… Is it life-threatening?

If you don’t put anything down on paper, you’ll never write that story. Open up that first social media network and fill-out your profile. Don’t know something…heck, don’t worry about it, there are plenty within this community who are waiting to help those who appear stranded. Reach out and click the mouse that hovers over a member and request a friendship. Just reading that person’s profile has sparked some sort of interest your way. And that’s it! You’ve begun your journey into marketing-using the social media.

Positive attitude goes a long way. It will show in your voice—the articles you write, and even in the short bursts of communication. Staying positive is one of the secrets in producing quality blogs.

Why Start a Blog?

A blog establishes authority—an expert on a particular subject matter.  A blog is your home base and will become your identity and place of presence.

Writing posts about your passion will come easily. If you’re struggling or dreading this task, chances are you haven’t discovered your true niche. It may be time to switch gears and take a self-inventory, asking yourself what you love doing the most.

How do I Create Quality Posts or Valuable Content?

–          Create articles around topics of your passion. Sell each post within the first paragraph. Like your story, it’s imperative to hook the reader from the first sentence or paragraph.

–          Stay positive and use a balance between informative and conversational language styles.

–          Produce posts that contain useful, intelligent, and newsworthy content.

–          Promote others using quotes with direct reference (if you can, use links). Others will appreciate the ‘mentions’ and your post will become stronger with the proven backed-up facts.

–          Do NOT be afraid to ask for help – again, a win-win situation

–          spend extra time researching—educating yourself. Read, read (oh and did I say…read?).

–          Become a two-way blogger – become the viewer and comment on other blogs. The blogger will appreciate your following and other lurkers will read your response, become curious and may direct themselves back to your profile where your blog link is located.

Soon after you push that publish button, some of your viewers will contact you by responding to your post—positive interaction has begun. (Remember there will be many, many lurkers or viewers who’ll read your post but will not respond right away—but they’re out there, watching, reading everything you write). Your viewers will begin to share your name and quality content with others. Bingo! You have now graduated into the current of social media—marketing you and your books.

Follow Jo-Anne  –> Twitter –>  Become a Facebook Fan



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5 Responses to “The Explosive Power of Social Media”

  1. Marc Says:

    Two-way blogging is important – it makes people feel like you are interacting with them and their thoughts.

    It stimulates debate and quality networking!

  2. John Rosevear Says:

    I am pretty much a newby to internet marketing and at this stage im trying to learn as much as i can.I found your article on social media both very interesting and informative

  3. Jo-Anne Vandermeulen Says:

    Thank you, Wayne, for such kind words in your introduction. I feel blessed to know so many wonderful friends like you.

    I appreciate the feedback comments…always good to know I’m on the right track. My goal is to help ALL who are marketing on the Internet–no matter what level of experience.

    I taught school for 20 years (and loved it btw), so I’m quite use to presenting instructional material in a variety of ways…not everyone learns the same way. Using examples, and mixing converstational style with formal seems to put just the right flavour into the stew.

    Again, thank you, Wayne, for having me as your guest. It’s been my pleasure.


  4. David Hall Says:

    Times have changed and SMM is the new key to success. How great is decreasing your marketing budget and increasing your ROI…and on top of that, gaining a closer relationship with your customer base aka everyone that makes your company thrive..

    You should deffinitley check this out. Its a very powerful video on the Social Media Revolution:

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